Evaluation question 5.

How did I attract / address my audience?

How we changed the opening sequence to meet audience expectations:

When we got our feedback we were confronted with a lot of negative comments about the first scene. This scene featured our character, Sarah, shouting up to her mum, saying "see you in a bit mum".  Our audience thought that this looked unrealistic therefore we decided to delete the first scene altogether making it more believable - the acting did not support the message we were trying to get across to the audience.  As a result, we had to ensure that the story line still made sense to the audience.

Genre signifiers:

Throughout our opening sequence we made sure that the audience were able to identify the genre, Horror. To do this, we included generic conventions of the colour 'black' to connote danger and fear.  We also made sure that all scenes were toned down in colour to make it appear darker creating an earie atmosphere.
As well as diegetic natural sounds e.g. cars, leaves. We also added a non diegetic background music which was of a deep tone, this would connote to the audience that something was about to happen.

How was the opening sequence engaging?

From feedback, our audience found the end scene more engaging. This was because by Sarah leaving several messages on Molly's phone, it created a narrative enigma and the suspense made them want to watch more to find out what has happened to her.  Over the title, we also used a whisper to make the audience feel on edge. 


Audience theory:

The gratifications are represented in our opening sequence by two teenagers going for a run as part of their normal routine. For our audience this can give escapism and entertainment needs away from their daily routines - as this opening sequence gives a horrorfying feeling.  It also supports social interaction theory as they can empathise with the two teenagers.  This raises questions like 'crime in daylight' - it does happen and creates awareness for safety. The target audience that is most likely for this opening sequence are social classes of D,C1, C2 these classes are suitable for this film because they have time to socialise and be apart of a social group. This brings me on to my  next point our opening sequence also applies bloomer and Katz theory. For example our target audience might see them selfs in the two teenage characters. This could also interconnect with Maslows hierarchy with self realisation and self steam from feeling apart of a group. 

By Chelsie.