Evaluation Question 3.

A film distributor is a company or individual responsible for the marketing of a film. The film distributor can play a huge factor in a film's success.  Distributors control the marketing and circulation of movies in theaters and also home viewing. Film distribution is important as it is the source of how the audience find out abut the film and how they feel about it. In addition to this, film distribution is how the companies make their money by selling their films and merchandise to the public.

Dimension Films and Twisted Pictures are two media institutions that would be suitable to distribute our opening sequence. This is because these companies are known for distributing films within the horror genre. Some of these films being...

Dimension Films:

• Scary Movie

• Scream

• Scream 2

• Halloween: The Curse Of Michael Myers

• Black Christmas

• Dracula lll: Legacy 

• Darkness

Twisted Pictures:

• Saw l

• Saw II

• Saw III

• Dead Silence

• Chain Letter

• Texas Chainsaw 3D

• The Tortured

Both Twisted Pictures and Dimension Films have a particular genre that is evident in the films that they distribute. There films are mainly of the horror genre however lots of them are specific to a 'slasher' sub-genre. Many of their films are quite graphic in the sense that they are bloody, gruesome and gory. The films listed above contain a lot of painful, disturbing deaths. For example, in Dead Silence, if you scream your tongue gets cut out. 

This in turn makes Twisted Pictures and Dimension films suitable for distributing our opening sequence. This is because it contains the distressing death of a teenage girl being hanged which fits into the horror genre that they provide for the public. Furthermore, if these film institutions were to distribute our opening sequence, it is likely that more people are going to get a clear idea of what our opening sequence for our film would entail because they may be aware of what other films the institution has distributed which would give them an idea of the quality of the film, they can then associate this with other films that they might of seen made by these companies, consequently making them more likely to go and watch the film. Similarly, if the film was made by 'Warner Bros' the film might come across has quite childish because they are know for making more family friendly films, therefore using institutions such as the ones above will ensure that the right ideologies are communicated to the audience. If this film was distributed by one of these companies, the audience are more likely to trust that the film will be as good as the others they have distributed, for example if they really enjoyed the Saw films, they might feel obliged to watch our film opening sequence too. 

For our opening sequence, we would expect these companies to distribute these films in a way that reaches out to as many people as possible (within the target audience of course) so that the film that can make enough profit. In order to do this, we would expect advertisement through television including adverts that would air later on in the evening (after the watershed) so that targeting an older audience who are able to actually watch the film is more likely to be achieved. Moreover, we would want our film opening sequence to be introduced on the news where they would interview cast members to give an insight on what the film is like and what goes on behind the scenes, i.e. how much they enjoyed shooting the film. Other forms of advertisement would include bill boards at bus stops and on buses themselves which would reach out to a wider audience because almost everyone uses public transport and sees some form of public transport throughout their day, especially if you live in built up busy areas. 

In addition to this, we would expect our chosen distributor to advertise our film opening sequence in cinemas where other age rated 15 films are shown that are of the horror genre as the audience would be more interested in watching a trailer for our film unlike an audience who have paid to watch a romantic film. It would be even better if our opening sequence was introduced to horror genre conventions much like the well known 'Comic con' as this would attract an audience that are really interested in the horror genre and are most likely to enjoy our film therefore giving our opening sequence a good, reliable reputation. 

By Chelsie, Alix, Bethanie and Rebecca.